OnDemand WTP Pricing Research

This Week in Pricing > 1/4/14

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Pricing as a Service: A New Trend to Watch in 2014

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www­.techwell.com – Wrapping up a calendar year is always exciting: We look back at the past year to analyze performance, and we look forward to what is in store in the coming year. This time of year, trend reports an…

Why Didn’t Those Gifts Arrive On Time? It’s A Pricing Problem

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www­.npr.org – Lots of angry customers took to Twitter this holiday season to express their frustration that packages containing gifts weren’t delivered in time to be under the tree Wednesday. While most of the a…

Distinguish your customers before marketing

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www­.mydigitalfc.com – Business-to-Business (B2B) marketing differs from business-to-customers (B2C) marketing in many ways although today most B2B marketeers are following B2C marketing principles in different ways. Amo…

Showrooming, haggling, and personalized pricing

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www­.brickmeetsclick.com – Could personalized pricing look a lot like old-fashioned haggling? Shoppers are learning that – with a little extra effort – they can get a better deal.  Greater access to product prices created th…

Uber CEO: Wait 2 Hours to Avoid Price Surge on New Year’s

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mashable­.com – Uber has a simple message for customers looking to avoid severe price hikes on its car service this New Year’s Eve: Just wait it out for a couple of hours. “If you are at a party at 1 a.m. and you’…

Uber To Travelers Complaining About Pricing: Like It Or Leave It

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www­.huffingtonpost.com – By Sarah McBride SAN FRANCISCO (Reuters) – Uber Chief Executive Travis Kalanick knows the value of a good controversy. After his upstart company, which lets people summon rides at the touch of a sm…

Why the surge-pricing fiasco is great for Uber

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tech­.fortune.cnn.com – FORTUNE — On Dec. 14, as heavy flurries and hail pounded pedestrians on Manhattan’s streets, cookbook author Jessica Seinfeld — wife of comedian Jerry — shared an Instagram photo of a taxi recei…

 

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