OnDemand WTP Pricing Research

This Week in Pricing > 2/16/19

TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

J&J to disclose list prices in TV drug ads | BioPharma Dive

J&J to disclose list prices in TV drug ads | BioPharma Dive

Dive Insight: The Trump administration’s ambitions around regulating drug pricing came into focus last year, beginning with a policy blueprint unveiled in May 2018 that was soon followed with specific, though preliminary, proposals. In mid-October, the Department of Health and Human Services unveiled a plan that, if finalized, would require drug companies disclose list prices […]

 

Markdowns Cost U.S. Retailers $300 Billion in 2018 | California Apparel News

Markdowns Cost U.S. Retailers $300 Billion in 2018 | California Apparel News

Who doesn’t love a sale? Consumers do, but for retailers the idea of discounting merchandise by 10 percent to 25 percent adds up. According to a recent U.S. retailer survey of more than 200 senior retail decision-makers, markdowns cost non-grocery-store retailers $300 billion in revenues in 2018, or 12 percent of their total sales. … […]

 

Retailers Should Pay Extra Special Attention To Kroger’s Shelf Labeling Plans With Microsoft | Forbes

Retailers Should Pay Extra Special Attention To Kroger’s Shelf Labeling Plans With Microsoft | Forbes

While it is neat to see digital displays come to life within a store, and while the label shelving substrate alone is enough to make someone feel like they suddenly walked into an episode of Star Trek Next Generation, the “tech,” even with all its flashing fruit, should not overshadow why digital pricing displays are […]

 

Dollar store customers unconvinced by proposed change to pricing | Financial Times

Dollar store customers unconvinced by proposed change to pricing | Financial Times

A Manhattan-based hedge fund manager thinks he knows what is best for Dollar Tree. Starboard Value’s Jeff Smith argues the US discount variety chain should stop insisting on pricing every item — from spatulas to sunglasses — at only $1. But 760 miles away in suburban Nashville, customers are unconvinced. “They’d lose a lot of […]

 

Clarity in DTC TV ad drug pricing | Medical Marketing and Media

Clarity in DTC TV ad drug pricing | Medical Marketing and Media

With the government’s recent directive that drug companies must include the prices of prescription medicines in DTC television ads — and PhRMA’s new guidelines for its members — transparency around cost is a critical priority moving into 2019. But disclosing these prices without context may prevent consumers from seeking medical care, according to PhRMA’s recommendation […]

 

How the gap between value and price affects goodwill | Nathan Barry

How the gap between value and price affects goodwill | Nathan Barry

Think about the difference between the value you receive from a product and the price the company charges for it—often referred to as consumer surplus. A company with a low price that provides a minimal amount of value would look more like this: Customers are happy to pay because the value still exceeds the price. […]

 

Woman: Retailer Should Honor Penny Label on Display | NBC 6 South Florida

Woman: Retailer Should Honor Penny Label on Display | NBC 6 South Florida

It was a deal so good, Robin Puppo could not believe her eyes. “I’m like, oh my God, what is this?” she said. “It’s marked as a penny.” The vacuum Robin wanted was on display at the Walmart near Sawgrass Mills Mall. She says the label under it read one cent. “It’s a $279 machine,” […]

 

‘Dynamic pricing’ can train us to shop smarter | Futurity

‘Dynamic pricing’ can train us to shop smarter | Futurity

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]

The unintended consequences of tinkering with online prices | Phys.org

The unintended consequences of tinkering with online prices | Phys.org

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]

 

Remember MoviePass? It was just delisted | The Chestnut Post

Remember MoviePass? It was just delisted | The Chestnut Post

The movie subscription service on Thursday announced a new, complicated pricing structure that is dependent on geography and the kind of movies customers want to watch. Starting in January, MoviePass will offer three plans that members can choose from. The first, called “Select,” starts at $10 a month and will allow subscribers to see three […]

 

Whole Foods to hike prices | Austin Business Journal

Whole Foods to hike prices | Austin Business Journal

After some widely publicized price cuts in 2017, Whole Foods Market Inc. is upping prices on a wide range of products, according to multiple media reports. The price hikes range from 10 cents to a few dollars. The Wall Street Journal reports the increases are because of demands from consumer-product makers to help cover their […]

Fostering Transparency In The Pharmaceutical Market | Forbes

Fostering Transparency In The Pharmaceutical Market | Forbes

In response to the problem of rising list prices for drugs, elected officials continue to propose counterproductive reforms. Whether it is importing drugs from Canada or indexing U.S. drug prices to the prices charged in other countries, these policies will make the current bad situation worse because they fail to understand the disincentives that are […]

 

Target updates app after pricing dispute | Retail Dive

Target updates app after pricing dispute | Retail Dive

Dive Insight: As much as retailers say they’re moving toward a world where the customer experience is consistent across all channels — be they stores, online or on mobile — dynamic pricing is one major tactic standing in the way. For brick-and-mortar mass merchandisers like Target and Walmart, though, competing with Amazon on price is essential to […]

 

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

 

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Explore our collection of valuable pricing resources including:

 

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“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

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