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This Week in Pricing > 3/22/15

pricingnews-WeeklyThis Week in Pricing is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

This Edition is brought to you by:

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Strategic Pricing Associates

SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, services, and software/technology products. The benefits are staggering; and they are typically accomplished in less than 90 days. Our typical client improves profitability by two to four percent of sales. SPA Clients include over 200 manufacturing companies including Parker HannifinRockwellGEExxon MobilCaterpillar as well as over 400 distributors including Harry Cooper Supply CompanyIndustrial Distribution GroupAH Harris, and ThermoFisher Scientific.

Click a link below to learn more…

Headlines

Steve Blank To Startups: Don’t Make This Common Pricing Mistake | Inc.com

Steve Blank To Startups: Don’t Make This Common Pricing Mistake | Inc.com

Steve Blank, a Silicon Valley veteran and educator, has plenty of expertise when it comes to growing a business. After all, he was involved in or founded eight of them over the course of 21 years in America’s famous tech hub. He also knows what not to do. In a recent Inc. video, Blank outlines a common mistake […]

Three Tier system and Pricing overview for USA Market | Beverage Trade Network

Three Tier system and Pricing overview for USA Market | Beverage Trade Network

At all levels mark up is added. Learn on how you need to price your wine and spirits brands before you pitch your brands to a prospective importer? The three-tier system of alcohol distribution is the system for distributing alcoholic beverages set up in the United States after the repeal of Prohibition. The three tiers […]

5 Discount Stores That Are More Expensive Than You Think | Wise Bread

5 Discount Stores That Are More Expensive Than You Think | Wise Bread

If you think you’re getting a great bargain by shopping at big box stores that market themselves as purveyors of incredibly low prices, you may want to think again. Consider the alluring “loss leader” pricing strategy, for example. America’s discount retailers draw you in by selling certain items at or below cost. But, they make […]

You Can’t Control Your Competitor | The Sales Blog

You Can’t Control Your Competitor | The Sales Blog

You can’t control your competitor. You can’t control your competitor’s pricing. They can quote business at whatever price they want. It doesn’t matter whether you know that they don’t have the profit to deliver the results they are promising. It doesn’t matter that they are going to lose money. But you can’t do anything about […]

‘I spot and exploit pricing errors for a living’ | Telegraph

‘I spot and exploit pricing errors for a living’ | Telegraph

With as many as 40 Facebook posts on any given day, Mrs Swan’s followers can expect the latest information on everything from “flash sales” to how to buy one of Disney’s coveted Frozen dolls at a reduced price. But Mrs Swan’s biggest selling point is that she reports on price glitches, which have included a […]

Dynamic pricing could help Eskom deal with supply and demand mismatch | BDlive

Dynamic pricing could help Eskom deal with supply and demand mismatch | BDlive

The law of supply and demand indicates that if there is a low supply and a high demand, the price will be high. In contrast, the greater the supply and the lower the demand, the lower the price will be. In part, it is the attempt to defy this law that is resulting in the […]

Why Governments Should Get Behind Ridesharing | HBR

Why Governments Should Get Behind Ridesharing | HBR

While the sight of an oversized fuzzy pink moustache adorning the grill of a car would amuse most people, some see it not only as a threat, but as something that could lead to the collapse of an entire industry. The moustache is the trademark of Lyft — one of many ridesharing companies that have […]

Banning Uber’s surge pricing is a terrible idea | Business Insider

Banning Uber’s surge pricing is a terrible idea | Business Insider

A new bill introduced by New York Assemblyman Felix Ortiz would ban Uber’s surge pricing feature altogether. Ortiz, a Brooklyn Democrat, formally introduced the legislation in Albany last month. It takes aim at services like Uber and Lyft, banning their dynamic pricing models — Uber’s “surge pricing” and Lyft’s “prime time” feature. Companies would also face […]

Inside Big Taxi’s Dirty War With Uber | Bloomberg Business

Inside Big Taxi’s Dirty War With Uber | Bloomberg Business

David Sutton is looking for the worst possible news about Uber Technologies. An accident in San Francisco, an assault in Boston: Such bad tidings for Uber are ammunition for Sutton, a 48-year-old publicist. “Uber is a creep magnet,” Sutton says in a news release sent to U.S. local and national media outlets in February. Sutton […]

Russian supermarkets freeze prices for inflation-weary shoppers | Yahoo News Digest

Russian supermarkets freeze prices for inflation-weary shoppers | Yahoo News Digest

Lots of things freeze in Russia’s bitterly cold winters, but not usually food prices, yet that is exactly what top supermarket chains are doing to protect the poor from galloping inflation. The plunging ruble and a Russian embargo on European Union and US food products in retribution over Ukraine sanctions has resulted in prices for […]

Single-copy Newspaper Sales Are Collapsing, and It’s Largely a Self-Inflicted | Newsonomics

Single-copy Newspaper Sales Are Collapsing, and It’s Largely a Self-Inflicted | Newsonomics

Have you bought a lonely single copy of a newspaper lately, from a newsstand or a newspaper box? Probably not. Neither are many other people. Single-copy newspaper sales — which not that long ago made up as much as 15 to 25 percent of sales — are obsolescent, dropping in double digits per year and, […]

Apple’s price rises are unwelcome but not surprising | iTWire

Apple’s price rises are unwelcome but not surprising | iTWire

Around this time, Apple started dropping some of its Australian prices to reflect the Aussie dollar’s strength, both in the cost of its hardware and the cost of software from the iTunes and Mac App Stores. There was even Australian Labor MP Ed Husic’s political enquiry on pricing, as I reported on at the time, […]

Apple prices blowout in Australia | iTWire

Apple prices blowout in Australia | iTWire

Psst, do you want to buy a cheap Apple Watch for A$600? That may well be the price Australians will have to pay for the base model when it hits the market here next month. Watches aside, all products in the already expensive Apple stable are ballooning in price as a result of the strong […]

How To Price Your Thought Leader Services | Forbes

How To Price Your Thought Leader Services | Forbes

I’m a massive fan of your work and would love to be  you someday. I am very happy with the way my thought leadership flame is growing. A year ago I had only ever spoken to groups for free or the price of my dinner. I stepped out and asked for $500 to speak at […]

Double Your SaaS Prices and Hug The Shirtless Man | Long Live the Internet

Double Your SaaS Prices and Hug The Shirtless Man | Long Live the Internet

I tell you this ridiculous story for a reason.  There is a price for just about everything.  There are things you will and won’t do and the price often determines whether you are going to do it.  In this case I’m not sure I would have done it for less than $20 but that was […]

This Pricing Mistake Could Sink Your Company | Forbes

This Pricing Mistake Could Sink Your Company | Forbes

Avoid The End-Of-The-Quarter Discount Dance Technology buyers long ago learned this game and routinely stall their purchases until the end of the quarter. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. End-of-quarter discounting is a rational tactic for public companies that are […]

Wal-Mart to Sell Premium-Priced German Laundry Soap Persil | WSJ

Wal-Mart to Sell Premium-Priced German Laundry Soap Persil | WSJ

A war is bubbling up in the laundry aisles at Wal-Mart. The world’s largest retailer has struck a deal to be the exclusive carrier of a new, premium-priced laundry-soap brand in the U.S. And it has stacked the brand, Persil, on store shelves right next to the reigning champion of high-end laundry detergent: Tide. Expanding […

The Freemium Model Sucks And Here Is Why | Long Live the Internet

The Freemium Model Sucks And Here Is Why | Long Live the Internet

WHY THE FREEMIUM MODEL SUCKS There are a couple of problems with this model.  Now I’m not going to say that the freemium model doesn’t work.  It does, to some degree, but it has its flaws.  We have  built some SaaS soltuions ourselves using the freemium model.  We also have been successful with it. The point […]

FiftyThree Makes Popular Creativity App ‘Paper’ Free Of Charge | TechCrunch

FiftyThree Makes Popular Creativity App ‘Paper’ Free Of Charge | TechCrunch

FiftyThree, maker of the Paper app and the accompanying Pencil stylus for the iPad, is shaking up its strategy by dropping the price of every feature in its app to zero. Originally, FiftyThree let you get a taste of Paper’s smooth interface for free but charged money if you wanted access to more tools for […]

POLL: Is double-pricing okay? | Phuket News

POLL: Is double-pricing okay? | Phuket News

Perhaps the most common complaint by foreigners living or staying in Thailand for a long period of time, is in regards to the policy and practice of double-pricing, particularly at national parks. The controversial practice is labeled as “racist” by many “foreigners” who argue that it perpetuates economic discrimination over one group, to the advantage […]

Double and half (freelancer math) | Seth’s Blog

Double and half (freelancer math) | Seth’s Blog

Successful freelancers need to charge at least double the hourly rate that they’d be happy earning doing full time work. (In many fields, it’s more like 4 or 5x). And they need to spend at least half their time getting better at their craft (and helping the market understand and appreciate what they do). Read […]

Expensive Galaxy S6 Fighting Apple To Save Samsung | Forbes

Expensive Galaxy S6 Fighting Apple To Save Samsung | Forbes

Pricing details around Samsung’s Galaxy S6 and Galaxy S6 Edge are starting to come out, with an expected street price in the UK of £550 for the SIM-free Galaxy S6 (and £650 for the Galaxy S6 Edge). While these prices are unconfirmed, they are higher than the entry-level competition of the iPhone 6 and iPhone 6 Plus. […]

Charging people more to drive saves lives | The Washington Post

Charging people more to drive saves lives | The Washington Post

All of this data adds a powerful new argument to why more cities should seriously consider congestion pricing. Yes, it’s politically unpopular, but it works — it encourages people to drive less and use public transit more (while generating millions to invest in transit). Yes, it’s politically unpopular, but it makes economic sense — it […]

Pricing Your Wine, Beer & Spirits for Sustainable Growth | Beverage Trade Network

Pricing Your Wine, Beer & Spirits for Sustainable Growth | Beverage Trade Network

BTN takes a look at 8 key points on how to price your wine, beer and spirits to grow your beverage company and sustain your revenue. Bringing a new beverage to market means taking a good look at your product, understanding your price category and pricing your beverage to succeed. Getting your finance department as […]

The Risks and Rewards of Dynamic Pricing | Ticketing Today

The Risks and Rewards of Dynamic Pricing | Ticketing Today

Although the concept of dynamic pricing for ticket sales isn’t new, it has recently gained momentum. This structure borrows pricing models from airlines, which typically price desirable seats and flights at a premium and reduce the price of unsold seats close to the departure date to sell out the flight. Prices shift and change rapidly […]

{pricing} 46 random tips to help you price your stuff | build a little biz

{pricing} 46 random tips to help you price your stuff | build a little biz

first, let’s get your head in the game… ~ you have to value your own work. or no one else will. ~ cheap prices give the impression that your thing is cheap. (cheaply made, cheap in quality, cheap in value etc.) ~ your low, low price should not be the thing that makes you stand […]

 

Events

Webcast: How Strategic Pricing Tools Can Identify Price-sensitive Products and Services | SPA

When: April 22, 2015 2:00 PM Eastern

Register to attend our webcast where an SPA client will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to stop margin erosion by identifying price-sensitive products and services. To implement a solution that enhanced profitability, developed pricing discipline, and removed emotion from the […]

Workshop: Change Management in Pricing | Stephan Liozu

When: May 5-6, 2015

Where: Dallas, TX at the Hilton Anatole Hotel

Theories, Best Practices and a Transformational Framework More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to […]

Conference: Manufacturing Pricing Excellence – Barcelona 2015

When: May 20-22, 2015

Where: Barcelona, Spain

Event Overview On behalf of Copperberg and the entire Pricing competence team I am delighted to announce our 3rd Annual Manufacturing Pricing Excellence conference scheduled for 20-22nd of May 2015 in Barcelona, Spain. Since our last edition in Amsterdam, together with our advisory board and delegate network we have been […]

Conference: Strategic Pricing Conference | SPA

When: June 11-12, 2015

Where: Las Vegas, NV at the Vdara Hotel & Spa at Aria

Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary Strategic Pricing Executive Overview event […]

 

The following is a daily-dose of pricing cartoons and quotes, enjoy…

 

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“With the price of life these days, you’ve got to get everything for free you can.”

     – Carl Rogers

 

Pricing Resources

Explore our archives of valuable pricing resources including:

Article: Are You a Discount Shop? | Strategic Pricing Associates (SPA)

Read our article about the keys to not being pressured into using discounting for all customers to appease your price-sensitive ones. Excerpts of the article authored by Frank E. Hurtte Jr. who has 28 years of distribution industry experience and a lifetime in sales follow. “Before we instituted a pricing process we were just an […]

Pricer’s Points Blog Series

This blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies.

Check out some recent additions…

Top Discussions

This blog category offers a collection of top pricing related conversations on LinkedIn or in the comments section of pricing related blogs and articles.

Check out some recent favorites…

Pricing News LinkedIn Group

Join 1,000’s of your peers in the our LinkedIn discussion group. The group offers a place to share the latest pricing strategy and technology, news, events, resources, thought leadership, and discuss the latest pricing related successes and failures in the news.

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