OnDemand WTP Pricing Research

This Week in Pricing > 8/3/19

TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals.

This Edition is brought to you by:

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

Hershey raises prices on candy bars, Halloween candy is next | MarketWatch

Hershey raises prices on candy bars, Halloween candy is next | MarketWatch

The Hershey Co. is raising prices on its candy bars, and says Halloween candy is next on the list. The previously announced price hikes, which affect a wide variety of merchandise, are expected to impact about 20% of Hershey HSY, -1.20%   portfolio. “The price increase we announced last summer remains on track, and the […]

 

LILLEY: Electric vehicle sales slump one year after subsidy cut | Toronto Sun

LILLEY: Electric vehicle sales slump one year after subsidy cut | Toronto Sun

Electric vehicle sales took a sharp tumble in Ontario when the Ford government cancelled subsidies for the high-end cars a year ago. Fresh off their election win, the PCs said there was no sense in subsidizing vehicles for wealthy people that could afford to spend the extra money for a green car. It’s a point […]

 

This $10,000 in Sony Gear Cost $500 Thanks to Amazon’s Glitch | PetaPixel

This $10,000 in Sony Gear Cost $500 Thanks to Amazon’s Glitch | PetaPixel

Amazon sparked a frenzy and made headlines last week after an apparent pricing glitch allowed customers to buy extremely expensive cameras and lenses, including one worth $13,000, for just $94.48 each. Today we have a closer look at how one photographer made out like a bandit. At the time we originally reported on the strange […]

 

Job: Accenture Strategy – Customer Insight and Growth Strategy – Pricing Manager | Accenture

Job: Accenture Strategy – Customer Insight and Growth Strategy – Pricing Manager | Accenture

This role resides in Accenture’s Client & Market career track. People in our Client & Market career track drive profitable growth by developing market-relevant insights to increase market share or create new markets. They progress through required promotion stages into market-facing roles that have a direct impact on our client’s growth agenda. Strategy professionals apply […]

Tags: 

 

How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing | OpenView

How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing | OpenView

Recently, a ChartMogul customer told me, “You know, growing revenue is important to us, but we’re driven by a mission to help as many people as possible. So we have to find that fine balance that allows us to achieve both.” Admittedly, it’s not unexpected to hear that from a team that’s building a meditation […]

 

Pricing Strategies for Amazon That Always Work | RepricerExpress

Pricing Strategies for Amazon That Always Work | RepricerExpress

As an Amazon seller, you probably know that each product can have many sellers. However, how do some sellers manage to capture the Buy Box, while others get side-tracked to the list at the bottom? While Amazon has never openly claimed that pricing is a determinant of whether or not you make it to the […]

 

Live Nation ticket scandal shows musicians can learn from Taylor Swift | Quartzy

Live Nation ticket scandal shows musicians can learn from Taylor Swift | Quartzy

How ticket resales work Imagine tickets for a Beyonce show with face value of $100, and a scalper bought 10 tickets online, which eventually sold for $500 each on StubHub. The scalper would have made $4,000 on those 10 tickets, while Beyonce’s organization would have received just $1,000. In an actual recent case, the band […]

 

Have Mergers Created Monopoly Power in the Airline Industry? | View from the Wing

Have Mergers Created Monopoly Power in the Airline Industry? | View from the Wing

While there’s certainly been consolidation in the airline industry as America West acquired US Airways and then American; Delta acquired Northwest; Continental acquired United; Southwest acquired AirTran and Alaska Airlines acquired Virgin America this hasn’t led to higher prices for consumers. Government should remove barriers to competition, but it’s a stretch to suggest that the […]

 

Live Nation has pushed concert prices up in the past 18 months.. and it’s paid off to the tune of $500m | Music Business Worldwide

Live Nation has pushed concert prices up in the past 18 months.. and it’s paid off to the tune of $500m | Music Business Worldwide

Live Nation has been operating dynamic pricing for some time, via the ‘Platinum’ initiative of subsidiary Ticketmaster. ‘Platinum’ enables Live Nation to sell tickets to certain segments of any show at a higher price than the rest of the room/amphitheater/stadium. Ticket prices can respond to market demand in real time, much like they do when […]

 

AMC and Regal Put the Final Nail in MoviePass’ Coffin | The Motley Fool

AMC and Regal Put the Final Nail in MoviePass’ Coffin | The Motley Fool

The disrupted are now the disruptors Regal Unlimited offers subscription plans starting at $18 a month and, unlike AMC Stubs A-List, which offers no more than three weekly screenings and active advance reservations the new Cineworld plan, promises to live up to the “Unlimited” in its moniker. The new plan isn’t necessarily better or cheaper […]

 

Economics of legalising cannabis — pricing and policing are crucial | METRO

Economics of legalising cannabis — pricing and policing are crucial | METRO

LEGLALISING cannabis can have major benefits for all citizens. If carried out correctly, everyone will benefit from less crime and stronger rule of law. Legalising the drug will especially help protect young people and may even lower their consumption of the drug. It is also a way of raising taxes for the state, instead of […]

 

Senate Finance drug pricing bill faces opposition in full Senate | Healthcare Finance

Senate Finance drug pricing bill faces opposition in full Senate | Healthcare Finance

The Prescription Drug Pricing Reduction Act that passed in the Senate Finance Committee by a bipartisan vote of 19 to 9 is facing opposition from some Republicans in the full Senate. The bill is scheduled to go before the Senate in the fall, but some GOP senators oppose the legislation as price control. Senate Majority […]

 

 

New price points, smaller packs: How Kellogg plans to double India revenue | Business Standard News

New price points, smaller packs: How Kellogg plans to double India revenue | Business Standard News

Kellogg Company, India’s market leader in organised breakfast cereals space, aims to double its revenue in the next five years with 20 per cent growth in its business. Kellogg India will focus on increasing market penetration both in the urban and rural areas. The company is also considering rolling out product variants in smaller packs […]

Tags: ,

 

Gas prices: Marathon, Speedway to pay Kentucky in gouging lawsuit | courier journal

Gas prices: Marathon, Speedway to pay Kentucky in gouging lawsuit | courier journal

Attorney General Andy Beshear has settled a 12-year-old lawsuit for more than $22 million against Marathon Petroleum Co. and Speedway LLC over alleged price gouging. The lawsuit, which was filed in May of 2007 by then-Attorney General Greg Stumbo, alleged that Marathon and Speedway violated Kentucky law by engaging in price gouging in gasoline sales following […]

Tags: 

 

 

Rental Textbook Usage on the Rise as New/Used Pricing Flutters | Campus Technology

Rental Textbook Usage on the Rise as New/Used Pricing Flutters | Campus Technology

Alongside a report from the National Association of College Stores on declining costs for course material, another source for tracking down college textbooks has released its own data, suggesting that textbook pricing isn’t necessarily on the slide. Campusbooks.com, a price comparison website that steers potential buyers to some 8 million college textbooks, found that the […]

Tags: 

Amazon vs. Target vs. Walmart: A study reveals who has the best prices | Business Insider

Amazon vs. Target vs. Walmart: A study reveals who has the best prices | Business Insider

A recent report from LendEdu compared prices on products across five categories at Target, Amazon, and Walmart to find which one actually offers the lowest prices. The report found that Walmart offers the lowest prices on average, followed by Amazon, then Target, though different retailers reigned supreme in different categories. Below, we break down the report to show you which retailer […]

Tags: 

Airfare and Hotel Prices Will Stabilize in 2020, Study Says | Travel Market Report

Airfare and Hotel Prices Will Stabilize in 2020, Study Says | Travel Market Report

After a year of rising airfares and hotel rates, travel industry pricing will level off next year, according to a report conducted by CWT (formerly Carlson Wagonlit Travel) and the Global Business Travel Association. “We believe that prices are set to slow down in 2020,” Christophe Renard, vice president of CWT Solutions, said at a […]

Tags: ,

Trump And The Senate Make Significant Progress On Hospital Price Transparency | Forbes

Trump And The Senate Make Significant Progress On Hospital Price Transparency | Forbes

For years, observers from across the spectrum have called for more price transparency in health care, especially when it comes to hospitals. Thanks to initiatives from the White House and a key Senate committee, that moment is now close at hand. Proposed rule could revolutionize hospital markets On July 30, the Centers for Medicare and […]

Tags: ,

 

Webinar (On-Demand): Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well as internationalization of buying and selling, but also new opportunities for value-adding and new services that can be offered and monetized.

Participants and viewers of the webinar will learn about

  • What trends in digitalization mean for pricing.
  • Avoiding (some) pricing pitfalls when digitalizing existing offerings
  • Using digital insights to better understand opportunities
  • How to predict optimal prices for digital services using market research

The webinar will be available from the end of May 31st, 2019. If you have already signed up you will receive a link by the end of this date. Otherwise, sign up on the right and receive a link by email to view the recording.

 

 

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services.

This on-demand webinar covers:

  • Common challenges when creating new products or services
  • How pricing should play a more prominent role in the innovation process
  • The various steps of product development and how pricing can add value at each step
  • Different types of price research that can improve the value of the new product
  • Psychological pricing tactics to improve the introduction of the new product or service.

 

Webinar (On-Demand): Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Pricing is high impact, but are you getting the attention you deserve? In any enterprise environment, the struggle for attention and resources is always an issue. As a pricing professional, how can you get c-suite attention for prioritizing pricing initiatives and allocating budget?

Aligning yourself with your company’s digital transformation initiatives is a great way to move pricing into the fold as a key driver. In particular, focusing on disruptive technologies like Cloud Technologies, AI, Machine Learning, and Decision Automation, can help to spark executive interest.

By choosing an AI vendor over other pre-internet vendors you’ll find more approachable budgets and rapid implementation timelines, which will aid immensely in getting executive buy-in. AI-based pricing tools, like Perfect Price, have measurable ROI and are proven to simulate pricing better than other technologies.

 

 

30th Annual Fall Conference & Workshops October 15-18, 2019 | PPS

We are excited to announce we’ll be in Las Vegas, NV for our 30th Annual Fall Pricing Conference & Workshops October 15-18, 2019! You can register now and take advantage of our Early Bird Offer.

 

15th Annual European and Global Pricing Workshops & Conference November 27-29, 2019 in Berlin, Germany | PPS

We are excited to announce we’ll be in Berlin, Germany for our 15th Annual European and Global Pricing Workshops & Conference to be held November 27-29, 2019!

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview…

“If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

Explore our collection of valuable pricing resources including:

Books

Cartoons

Certifications

Papers

Quotes

Reports

Training

Videos

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group.

The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions.

Post a Comment

WP-SpamFree by Pole Position Marketing