OnDemand WTP Pricing Research

Thought Experiment: How to Charge $500 For Your Course | Fedora

Think outcome-based pricing

The best way to price your course will be guided by a careful understanding of the specific audience and the painful problem you’re solving for them.

A lot of teacher entrepreneurs I see just starting out price their courses by comparing with other courses in the market. They’ll start with a scan for courses that seem similar to theirs, and pick a price that’s the average or even on the lower end of the price range to attract more students.

This is exactly the wrong way to do it. And I know, because that’s what I did when I started. Instead, base your pricing on the outcome you create. You want something like an outcome machine.

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Thought Experiment: How to Charge $500 For Your Course.

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