Three grocery stores. Three strategies. Who wins on price? | The Buffalo News

Before Whole Foods arrived in Amherst last month, most Western New Yorkers knew one big thing about the supermarket: Its nickname is “Whole Paycheck.”

So we wanted to find out, are Whole Foods’ prices really that high? And how do they compare to our two biggest local grocery chains, Tops and Wegmans?

Comparing prices is a tricky endeavor – made even more difficult by the different pricing strategies supermarkets use.

Tops and Wegmans go to market with very different strategies. Tops rolls out splashy sales and promotions that can offer deep discounts and draw customers in, while Wegmans employs a strategy that focuses on keeping certain prices consistently low.

Whole Foods’ strategy is in flux. Since being acquired by Amazon last month, it has lowered prices on some popular items and said it will focus further on Whole Foods’ mission of providing high-quality organic, natural and specialty food.

Not every chain carries identical sizes and brands, which vary widely. Prices change often, due to sales, supply, demand and other factors.

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Three grocery stores. Three strategies. Who wins on price? – The Buffalo News.