Tim Cook: iPhone X pricing, strategy here to stay | SlashGear

With critics-silencing sales numbers appearing today, it’s unlikely Apple’s going to backtrack on any pricing or triple-phone release schedules any time soon. The iPhone X played a big part in Apple absolutely dominating smartphone profits worldwide in the last three months of 2017.

“We’re very bullish on Apple’s future. We have the best pipeline of products and services that we’ve ever had,” said Cook. “We have the highest customer satisfaction and loyalty in the industry. Our balance sheet and cash flow generation are strong, allowing us to invest significantly in our product roadmap, and still return a significant amount of capital to our shareholders.”

UPDATE: More on iPhone X Pricing in additional questions popped up later in the call.

“We price for the value we’re delivering,” said Cook. “iPhone X is most innovative product on the market. Jam packed with [the best] technologies on the market. Really set up as a smartphone for the next decade. So that’s how we priced it. We were surprised somewhat that through all of this period of time, that the iPhone X lines up at the most-popular for every week since the time of its launch, so I think that’s a popular point. And it’s #1 in China. Another powerful point.”

“Obviously at some point if those technologies move to lower price points, there is probably more unit demand,” said Cook. “But the way we think of it is trying to have a reasonable price for what we’ve delivering.”

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Tim Cook: iPhone X pricing, strategy here to stay [UPDATE] – SlashGear.