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U of L moves to dynamic ticket pricing | The Louisville Cardinal

The University of Louisville Athletic Association hope to see game attendance increase by changing the way tickets are priced. ULAA passed a proposal on tickets at the April 13 meeting.

Assistant Athletic Director Jeff Spoelker recommended U of L adopt dynamic pricing to give more people an opportunity to attend a game.

“After some internal discussion we decided to try some dynamic pricing,” he said. “We’re trying to boost attendance for games that are not as well attended.”

Spoelker said exhibition games and regular season games will be $49. Non-conference games will be $39, and three premium games will be $60.

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U of L moves to dynamic ticket pricing • The Louisville Cardinal.

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