Uber and Lyft drivers go all out during Super Bowl to make some cash | Star Tribune

Surge pricing likely

Whether or not drivers do well, customers likely will be shelling out big bucks. Surge pricing generally kicks in when demand rises and drivers are in short supply, like when the big game lets out.

“We expect fares will be the highest directly following the game because people will be leaving celebrations and in need of a safe ride home,” Jackson said. “Riders can always use UberXL to ride with friends and use ‘Multiple Stops’ and our ‘Split Fare’ features to help keep costs low.”

Hansen said Lyft is doing everything it can to have enough drivers available to keep rates affordable.

Both companies are warning riders that it may take longer for drivers to reach them. They suggest using designated pickup and drop-off spots, or walking several blocks away from congested areas.

Communication is key on both ends to prevent people from getting in the wrong car, company officials said, as many riders may be temped to hop in the first car they see. Riders should text or call their driver to provide their pickup location, Hansen said. Uber is telling drivers to check riders’ names, be patient and “put on a happy face,” said Uber Midwest General Manager Brian Maloney.

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Uber and Lyft drivers go all out during Super Bowl to make some cash | Star Tribune.

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