Uber launches new subscription service across five US cities | City A.M.

Ride-hailing app Uber has rolled out a new subscription scheme across five US cities.

Based on subscriptions, the new ride pass will allow members to avoid surge pricing, when fees peak at rush hour and at other times when demand is high.

The lowest monthly subscription comes in at $14.99 (£11.55) in Austin, Denver, Miami and Orlando, while a subscription in Los Angeles costs $24.99 a month.

Uber said the ride pass is an “affordable” and “reliable alternative to driving yourself”.

Chief executive Dara Khosrowshahi has said he wants the company to be visible across all modes of transport. As well as offering regular taxis, Uber also recently acquired Jump bikes and runs a car pool service.

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Uber launches new subscription service across five US cities | City A.M..