Uber proposes measures to regulate pricing mechanism | Money Control

Cab aggregator Uber today proposed measures to address concerns expressed by the West Bengal government over its fare policy, including “self-regulation” of dynamic pricing to minimise impact on riders.

The West Bengal Transport Department, based on complaints from users on exorbitant fares during peak hours, had reportedly sent a 30-point questionnaire to Uber and another ride hailing firm Ola, seeking response on the surge pricing mechanism.

In a statement, the US-based Uber said, “We have submitted our response to the West Bengal Transport Department and enumerated the measures that we have decided to initiate to address the concerns of the government, and by extension, our riders.”

“During periods when there is a high imbalance in the availability of Ubers vis-a-vis the number of people requesting a ride, we propose to self-regulate the dynamic pricing multiplier between 1.9x to 2.9x to minimise impact on riders,” Regional GM (India & South Asia) Prabhjeet Singh was quoted as saying in the statement.

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Uber proposes measures to regulate pricing mechanism.