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Uber’s £106 for 20 mile taxi trip in Northern Ireland slammed | Belfast Telegraph

Uber’s ‘surge’ policy means some passengers have said they have been charged as much as eight times a normal taxi fare.

Several passengers have said they were not aware of the cost of their journey until after they left the vehicle.

Because a credit card is needed to set up an Uber account, the money is automatically debited from users’ accounts. Carnmoney woman Suzanne Lewis said she was disgusted after a taxi she was sharing with friends to Whitehead came to £115. Ms Lewis said she offered the last person on the route £10, thinking that would cover her share of the bill, only to find on Monday that the fare had in fact spiralled to well over £100.

The firm’s pricing policy means that when demand is high or there are fewer cars on the road, prices go up and a ‘surge’ is applied.

However, it has also been reported that the firm’s software increases its prices if the user’s phone battery is running low.

A spokesman for Uber said: “Uber uses dynamic pricing to ensure that people can always book a car when they need it. The fare increases only in response to real-time demand when there are not enough available cars in the area.

“Because drivers on the app work independently, higher fares incentivise more drivers to go online and drive in the area, providing more cars for users of the app. We make the pricing very clear to riders in the app before confirming the booking.”

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Uber’s £106 for 20 mile taxi trip in Northern Ireland slammed – BelfastTelegraph.co.uk.