OnDemand WTP Pricing Research

United Airlines cancels thousands of bargain tickets sold in pricing glitch | The Guardian

Several thousand people took advantage of the implausibly good deal from United Airlines. Photograph: Getty Images

 

Customers told their bookings have been cancelled after exchange rate error led to first and business class tickets cut to fraction of usual cost

United Airlines has cancelled the reservations of thousands of customers who took advantage of a pricing glitch to save thousands of pounds on first class tickets.

The glitch, first spotted by money saving site DansDeals, caused first and business class tickets sold through the airline’s Danish website to be drastically mispriced. For instance, a round trip from Heathrow to New York for two, which costs £6118.92 on the British site, was sold for just 974 Danish Krone, less than £100.

It took United a couple of hours to respond to the glitch, firstly by removing the ability to access the Danish website and then by fixing the pricing mishap. But that was enough time for “several thousand” people to take advantage of the implausibly good deal, according to the company, which cancelled the bookings overnight.

Read complete article here:

United Airlines cancels thousands of bargain tickets sold in pricing glitch.

2 Comments on "United Airlines cancels thousands of bargain tickets sold in pricing glitch | The Guardian"

Trackback | Comments RSS Feed

Post a Comment

WP-SpamFree by Pole Position Marketing