Up For Debate – Has Nvidia Been Driving Up Graphics Card Prices, or is this Just a Myth? | Game Debate

There’s a general consensus doing the rounds that Nvidia’s domination in the graphics card market has effectively lead to untethered pricing. Is this really true though? It’s easy to get distracted by the skyrocketing prices, yet the finger of blame must inevitably point to cryptocurrency miners. In fact, looking at Nvidia’s historical GPU pricing strategy, where we’re at right now is pretty much a flat pricing strategy for the last few years.

The general issue with pricing often comes up with any new graphics card release. The recently unveiled Nvidia Titan V is an outlier though, the Titan range not really at all indicative of the pricing of Nvidia’s main GeForce gaming graphics cards. When the likes of the GeForce GTX 10 Series came out though, there was a general outcry about Nvidia’s harsh pricing. The truth of the matter is – graphics cards are at the forefront of technology. If you want the latest and greatest, it is of course exorbitantly expensive. It’s easy to look at the $700 price point of the GeForce GTX 1080 Ti and gasp in shock. Yet this is the exact same price point as the GeForce GTX 780 Ti launched for in 2013, making the 1080 Ti some $30 cheaper in real terms.

A lot of what we think of Nvidia’s pricing comes down to perspective. If you’re buying your first new graphics card in a while then yes, the price has gone up. Around the turn of the current decade, GPU pricing hit a low point. The (at the time) top of the range GeForce GTX 480, Geforce GTX 580 and GeForce GTX 680 all launched at $500. If you’re used to spending $500 on a top-of-the-range GPU then sure, the $600 GeForce GTX 1080 begins to look expensive. Spare a thought for those of us who lived through 2007 though. The GeForce 8800 Ultra cost an astonishing $850 at launch, which as HardOCP contributor ‘Zarathustra’ discovered is equivalent to $992.61 today.

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News – Up For Debate – Has Nvidia Been Driving Up Graphics Card Prices, or is this Just a Myth?.