OnDemand WTP Pricing Research

Upcoming and On-Demand Pricing Events > January 2019

Take your pricing game to the next level – check out these upcoming in-person as well as live/on-demand webcast pricing events.

Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events.

Upcoming Events

Webinar: Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

DATE: January 17th, 2019

TIME: 2p.m. BST, 3p.m. CET, 9am ET

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.

Click to register


Chicagoland Pricing Professionals Network Event

DATE: January 23, 2019

TIME: 5:30 PM – 8:30 PM CST

LOCATION: DePaul Center, 1 East Jackson Blvd, Room 11013 (11th floor), Chicago, IL 60604

Join the Chicagoland Pricing Professionals Network for conversation and refreshments! This is a great opportunity to help you learn from pricing experts and your peers about the latest in pricing and how things are done in other organizations. Here’s what you can expect:

  • 30 minute talk on the latest teaching topics in the world of pricing
  • 30 minute talk from Dave Barkules, Director of Pricing and Sales Strategy at Cars.com
  • 60 minutes of networking and refreshments with Chicagoland Pricing Professionals

You will meet pricing professionals, pricing recruiters, pricing consultants, and pricing software providers, as well as peers in sales, marketing, finance, and more.

All are welcome!

Click to register


Professional Pricing Society 30th Annual Spring Workshops & Conference

DATE: May 7-10, 2019

LOCATION: The Loews Hotel, Atlanta, GA

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019!

You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th). When 3 people from the same firm register at the same time, the 4th registrant can attend FREE of charge.

Click here to register


On-Demand Webinars

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis.

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

Click here to watch now


Webinar (On-Demand): Outlier AI Podcast – The Business of Rental Cars with Perfect Price | Perfect Price

CEO of Perfect Price, Alexander Shartsis, joined CEO of Outlier AI, Sean Byrnes, to discuss AI and the business of rental cars. This podcast is part of Outlier AI’s Data Driven Discussions podcasts.

In this discussion we’ll answer a lot of questions about this industry, including:

  • What is a “daily dollar average” and why is it a critical KPI for rental car companies? (3:45)
  • Why would someone rent their car for so little that they lose money on each rental? (11:19)
  • What data mistake cost leading rental car company Hertz 70% of their market cap? (12:47)

Click here to watch now


Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

Click here to watch now


Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases.

Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily.

In this webinar we show how insights from market research into customers’ willingness to pay can increase the likelihood of customers accepting the price increase. We also show tips for how to make the increase as big as possible as well as how to make it stick.

Click here to watch now


Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

Click here to watch now