OnDemand WTP Pricing Research

UPDATE 1-SAP revises pricing after crackdown on big customers backfires | Reuters

LONDON, April 10 (Reuters) – SAP is revising how it prices its core business planning software after a legal crackdown against high-profile customers Diageo and AB InBev caused a backlash with its wider customer base, who feared they might be hit by hidden, indirect charges.

The German company said on Tuesday it will offer a new model for sales, licence audits and pricing that will serve as an alternative to its decades-old approach of charging customers by the number of users accessing its software.

The new pricing model, known as “indirect access” covers the increasing use of SAP products with non-SAP systems, running automated processes in the cloud or handling machine-to-machine transactions by internet-connected devices or sensors, the so-called “internet of things”.

Read complete article here:

UPDATE 1-SAP revises pricing after crackdown on big customers backfires.