OnDemand WTP Pricing Research

Using Pricing Axis To Grow Your SaaS Company’s Revenue | Dan Martell

How do you increase your product lock-in?

How do you increase your prices without upsetting your customers?

The other day I was reading a great blog post by Brian Halligan, CEO and Co-Founder of Hubspot on going from Startup to Scale-Up.

One area that I loved was his thoughts on the “Monetization Decision”

What they realized is that early on they were lacking multiple pricing axis.

At the time they only had one when companies like Salesforce had 4.

That’s something we learned when building out Flowtown, our SaaS product that allowed companies to get social and demographic data appended to their customer email list.

If you look at the top 250 software as a service businesses, most have an average of 2-3 different ways to extract value from their software.

So in today’s video I want to share the 4 most common ways to add additional pricing axis to your product.

Read complete article here:

Using Pricing Axis To Grow Your SaaS Company’s Revenue – Dan Martell.

Post a Comment

WP-SpamFree by Pole Position Marketing