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Virgin Mobile’s New Wireless Plan Is Like Netflix for Your Phone | WIRED

The wireless industry, like the TV industry before it, is about to come unbundled.

On Wednesday, Virgin Mobile and Sprint announced a new mobile-phone data plan called Custom, a prepaid family plan that lets users grab as much data as they want from either Facebook, Twitter, Instagram, or Pinterest for just $12 a month. For $22 a month, they can get unlimited access to all four. And for an extra $5, they get unlimited music streaming too. It’s undoubtedly an attempt by the two companies to grow their market share and lure a lower income demographic to their services, but it’s also an early indicator that the telecom industry is about to get the Netflix treatment.

Before Netflix, consumers who wanted to watch television—even if it was just a few channels—had to buy a whole cable package, paying for all sorts of channels they didn’t really want. But now that Netlfix will stream an unlimited number of shows and movies over the internet for a flat monthly fee, bundled cable TV packages are becoming passé. Why pay for a big cable package when you can spring for a low-cost service that lets you watch what you want to watch, when you want to watch it?

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Virgin Mobile’s New Wireless Plan Is Like Netflix for Your Phone.

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