OnDemand WTP Pricing Research

Vivo Nex could cost 849 euros, much more expensive than China and India | Android Authority

Today, a new leak gives us an idea of what the Vivo Nex might cost when it finally does land in European countries (via MySmartPrice). According to the leak, the Vivo Nex might cost 849 euros (~$967) when it launches.

If this seems pricey, that’s because it is. In India, the Nex currently retails for 44,990 rupees (~$652), and in China sells for 3,898 yuan (~$609). One would assume the Nex would cost around 650 euros (~$739), give or take — more expensive, yes, but not an enormous jump. However you slice it, 849 euros is a huge price jump.

Granted, this is leaked information and could be wildly incorrect. If it is legit, though, that’s an unfortunate pricing strategy from Vivo.

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Vivo Nex could cost 849 euros, much more expensive than China and India.