Walmart Looks to Differentiate Through New Online Pricing Strategy | And Now U Know

BIRMINGHAM, AL – Can a new pricing strategy help Walmart differentiate itself from one of its biggest competitors? According to The Wall Street Journal, the retailer’s new move to raise online prices is effectively showing key differences between Walmart and e-commerce mega company Amazon.

Avery Sheffield, Global Portfolio Manager, Brandywine
Walmart’s new strategy entails a notable increase in price for items purchased online, hoping the result will be to drive more in-store traffic, the source reports, citing unnamed people familiar with the matter. Avery Sheffield, Brandywine Global Portfolio Manager, told CNBC that the strategy could help the retailer stop losing money on sales that weren’t profitable in the first place.

“We always work to offer the best price online relative to other sites,” a Walmart spokeswoman commented to WSJ. “It simply costs less to sell some items in stores. Customers can access those store prices online when they choose to pick up the item in store.”

Read complete article here:

Walmart Looks to Differentiate Through New Online Pricing Strategy | And Now U Know.