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Walmart targets Cincinnati home delivery market with ‘transparency’ pitch | WCPO

“The great low price you see on produce, on consumables, on soup and crackers, it’s always the same low price online as they are in stores,” said Walmart spokeswoman Molly Blakeman. “That’s a big deal.”

Similarly, Walmart’s delivery fee of $9.95 per order doesn’t change if you hit a certain order threshold, she added, and “there’s no subscription, no hidden fees.”

That’s obviously a shot at Amazon Inc., right? Its $119-per-year Prime membership is required for shoppers to get free, 2-hour delivery of Whole Foods merchandise.

But Kroger also has variable pricing, depending on whether you order through Instacart or Kroger’s website/mobile app.

A March 28 research report by Barclays Capital Inc. showed Kroger’s in-store pricing was 14 percent lower than Amazon’s Whole Foods division in Cincinnati. But its delivery pricing was 2 to 7 percent higher.

Barclays’ analysis is based on an Instacart order, not purchases made through Kroger’s ClickList app. Instacart has a $5.99 delivery fee on orders of more than $35 but its product pricing doesn’t always match what’s in store. If you order through ClickList, you’ll pay $11.95 for the services of a personal shopper and delivery driver. Meijer offers free delivery on orders of $35 or more (or $7 delivery for orders less than $35) plus a 10 percent surcharge on home-delivered orders.

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Walmart targets Cincinnati home delivery market with ‘transparency’ pitch – Insider – Story.