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Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing | Mobile Marketer

With Walmart’s pledge to match Amazon’s prices this holiday selling season, dynamic pricing is in the spotlight, emphasizing mobile’s role in impelling brands to change prices on the fly to attract online shoppers looking for the best deal.

Walmart, the world’s largest retailer, last week said it will enforce a price-matching policy in all its United States stores on prices from Amazon and other retailers as the crucial Black Friday season nears, Reuters reported. Including recent embraces of dynamic pricing by mobile apps-based taxi-hailing operations such as Uber, the developments point to mobile’s growing presence in shoppers’ gift research and ordering and its power to influence retail strategies.

“Dynamic pricing isn’t new, with prices in the airline industry based on the premise of real-time, dynamic pricing for a while,” said Vanessa Horwell, founder and chief visibility officer of Miami-based ThinkInk. “What’s different today is that consumers are searching in the mobile environment, not tethered to a desktop computer.

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Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing.

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