Wayfair, Amazon, Walmart, and Sears all sell the same furniture with different names and prices | Quartz

It’s that time of year when kids are heading back to school, others are graduating or just moving house, and millions of individuals are shopping for new furniture. Increasingly, people are buying stuff like sofas and dressers—things they used to test out in person—on the internet, thanks to the free shipping and low prices offered by e-commerce sites like Wayfair and Amazon.

The stock price of Wayfair, which only sells household goods and only online, provides a dramatic illustration of the I-don’t-need-to-sit-on-it-first trend among furniture shoppers. Since going public in October 2014, shares of the online home goods company have more than doubled.

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Wayfair, Amazon, Walmart, and Sears all sell the same furniture with different names and prices — Quartz.