What Is Value Range Pricing in Real Estate? | realtor.com®

What is value range pricing in real estate? It’s when home sellers, rather than listing their home at a certain price, put up a range instead. For instance, rather than listing a home for $500,000, the ad will indicate that the sellers are looking for offers in the vicinity of $475,000 to $525,000.

Also known as variable range pricing, or VRP, this type of pricing is rare—but it’s growing in popularity because it offers certain advantages to both buyers and sellers.

“Once buyers and sellers understand the rhyme and reason of the concept and how it can uncover more opportunities for both sides, value range pricing will likely expand throughout the industry,” predicts Sacha Ferrandi, founder and CEO of Source Capital Funding in San Diego.

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What Is Value Range Pricing in Real Estate? | realtor.com®.