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What’s a Chief Value Officer and How Can It Give You a Competitive Advantage? | QuickBooks

If everyone owns something, no one does. No one has an incentive to protect and maintain the value of the asset in question. Think public facilities.

Pricing is far too important to the viability of the company to be left to mediocre pricers. No other area—not cost cutting, efficiency increases or growth—can have as large an impact on profitability as does pricing.

It is time for organizations to recognize that, if they are serious about pricing their offerings commensurate with the value they create, they need to establish a core group of enthusiastic pricers to make pricing a core competency within the firm.

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What’s a Chief Value Officer and How Can It Give You a Competitive Advantage?

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