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White Paper Suggests New Room Block Pricing Model for Meeting Planners | Successful Meetings

When it comes to group housing, meeting planners and hotels have opposing goals. While the former want to obtain as many rooms as possible for the lowest rate, the latter want to fill as many rooms as possible at the highest rate. The solution, according to a new white paper: a “dynamic flex pricing” housing model designed to yield a “win-win” situation for groups and hotels alike.

Produced by Experient and MGM Resorts International, in partnership with the Association of Equipment Manufacturers (AEM), the white paper — titled “Modernize Your Room Block Pricing Model” — explores how AEM used dynamic flex pricing, also known as “rate yielding,” for its 2014 CONEXPO-CON/AGG trade show. The results for AEM, it claims, included greater revenue that could be used for show services, more inventory for longer time frames, additional inventory access, lower entry rates contributed to earlier bookings, and increased traffic for the event website.

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White Paper Suggests New Room Block Pricing Model for Meeting Planners: Successful Meetings.