Why do D-FW apartment rents vary so much, even within the same complex? | Dallas News

Like in any industry these days, though, the ability to harvest and process vast amounts of  data allows property managers to get a lot more specific.

Large property managers use price optimization programs that constantly take in data about everything from how many apartments are expected to open nearby to vacancy rates across the region.

Kahn said that although property owners and managers can decide just how minute they want to get with their price optimization inputs, “it’s an imperfect science.”

That’s where humans come in.

“At the end of the day, the computer is a tool and just that,” said Rick Graf, president and CEO of Pinnacle, a Dallas-based company that manages about 18,000 apartments in Dallas-Fort Worth and 165,000 nationwide. “We can’t turn our brains off.”

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Why do D-FW apartment rents vary so much, even within the same complex? | Real Estate | Dallas News.