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Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous | Skift

Hotel megabrand Marriott is introducing peak and off-peak pricing to its award charts this September, which will dramatically affect the way in which its Bonvoy members spend points. Announced last week, the new pricing slides award night prices up and down as a function of current hotel demand — so that August reservation in Maui may cost 15 percent more and the December booking in Grand Forks 15 percent less.

Marriott follows countless industry peers in moving to more of a dynamically based pricing system for its awards. Delta broke ground in this field two years back by allowing its award-seat prices to float with demand and seasonality.

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Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous – Skift.

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