Will Consumers in China Accept iPhone X’s Hefty Price Tag? | eMarketer

Analysts appear split on whether Apple will flounder in China with its new iPhone X.

One school of thought expects consumers in China to be turned off by the iPhone X’s hefty price tag of RMB8,388. That’s a figure roughly equal to $1,260 (using a currency conversion rate from September 28), making the device significantly more expensive in China than in the US, where the device will be sold at a starting price of $1,000.

That potential sticker shock comes as cheaper but still high-end smartphones are being churned out by China-based manufacturers like Huawei, which has seen sharply increased levels of adoption lately. According to figures from Counterpoint Technology Market Research, Apple trailed four China smartphone brands in shipment share for Q2 2017: Huawei, Oppo, Vivo and Xiaomi.

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Will Consumers in China Accept iPhone X’s Hefty Price Tag? – eMarketer.