OnDemand WTP Pricing Research

Will I Sell Less if I Raise My Prices? My Answer Will Surprise You. | The Sales Hunter

The reason is simple — it’s not the amount you sell that matters; it’s the amount you make that counts.

Selling huge sums at breakeven isn’t going to get you very far at all.  Conversely, not selling anything at a huge margin isn’t going to work either.

The solution lies in creating a value proposition that matches to your customer base.  This is where most companies get it wrong.  They try to price their product based on a value proposition that doesn’t support it to an audience that doesn’t understand it.

Matching these 3 up is essential.  I call this the “3 Pillars of Pricing.”

  • Price
  • Value Proposition
  • Target Customer

Read complete article here:

Will I Sell Less if I Raise My Prices? My Answer Will Surprise You.

1 Comment on "Will I Sell Less if I Raise My Prices? My Answer Will Surprise You. | The Sales Hunter"

Trackback | Comments RSS Feed

Post a Comment

WP-SpamFree by Pole Position Marketing