Will Rising Competition Force Time Warner to Change Its Price? | Market Realist

The price of HBO Now
There’s rising competition in the streaming services industry with more new entrants. That could make it tough for direct-to-consumer services such as Time Warner’s (TWX) HBO Now to gain new subscribers.

Late in February 2017, Alphabet’s (GOOG) YouTube announced it would be launching its online television service, YouTube TV, within the next few months. The service will be priced at $35 per month.

Time Warner was asked at the Deutsche Bank Media, Internet and Telecom conference earlier this month about whether it intended to change its pricing strategy for HBO Now. It said that considering the growth in subscription revenues for HBO, it didn’t believe the company would need to increase the price of HBO Now. The company also said it’s offering its viewers a vast array of programming at the $15 price.

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Will Rising Competition Force Time Warner to Change Its Price? – Market Realist.