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With pay-as-you-go pricing on computers and storage, Dell looks to lead enterprises to the hybrid cloud | SiliconANGLE

The company, which now offers everything from Dell servers to EMC storage to cloud software from its VMware Inc. and Pivotal Software Inc. units, today introduced a raft of new storage products, previewed its new line of servers and announced new cloud-style monthly pricing for everything from servers to personal computers.

Indeed, Dell – usually reserved in public comments about competitors – came out swinging at the leading public clouds. “If you have a public-cloud-first strategy, I think you’re going to be uncompetitive,” he said, because public cloud services at large scale can cost twice as much as private clouds.

To that end, Dell announced new pricing for a number of its products, even PCs as a service so customers can essentially rent use of the hardware for a monthly charge per person and no long-term contract. It’s not yet clear whether that’s the way most customers will want to buy from Dell, but provides a way to pay for only what they use, like they do for cloud services.

“Dell EMC is adding this to servers, storage, virtual desktop infrastructure and PCs as a service,” said Patrick Moorhead, president and principal analyst at Moor Insights & Strategy. “This is a big deal as it narrows the competitive advantage the public cloud has had.” However, he added, the company will need to keep pace with the public cloud providers with monthly, daily and even by-the-minute or by-the-second.

It’s debatable how much pricing can make a dent in the momentum of the cloud leaders, though. Dell trails far behind them in expertise in rapidly growing new data-intensive applications that require machine learning. And its support for the cloud transition may seem half-hearted at best to enterprises that have already made the commitment.

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With pay-as-you-go pricing on computers and storage, Dell looks to lead enterprises to the hybrid cloud – SiliconANGLE.