OnDemand WTP Pricing Research

No, the Internet is not about to be destroyed | WKYC 3

American consumers experience vast and expanding choice at their grocery stores without federal mandates. There’s no reason to believe market forces wouldn’t deliver the same results online.

Second, there’s throttling, the intentional limiting of available bandwidth. It slows Internet connections to help decrease congestion due to high-use times or sites or services that use large amounts of data, such as streaming services. Throttling can happen at various points of connection. Both content providers and broadband providers are capable of throttling, but current net neutrality regulations only outlaw broadband providers from engaging in the practice.

Bandwidth is a finite resource and its owners need ways to control its use and manage congestion. Offering consumers different price points that include some throttling in exchange for lower fees and others that avoid any throttling in exchange for pricier data plans is similar to hotels charging more for rooms during busy travel seasons.

Dynamic pricing offers consumers more choices. The rules of supply and demand still hold in the world of telecommunications.

via wkyc.com | No, the Internet is not about to be destroyed.

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