OnDemand WTP Pricing Research

Would requiring prices in pharmaceutical ads make drugs cheaper? [Podcast] | MarketPlace

The Trump administration is expected to finalize a new rule soon that would require drug makers to include list prices in their TV ads for prescription drugs.

The idea is that such transparency will lead to more competition and ultimately to lower cost for consumers.

One big drug company is already including the list price for one of its popular medications, as well as what it says is the average range for what most consumers pay after insurance, rebates and other discounts.

In a new TV commercial for the blood thinner Xarelto, viewers see a graphic with pricing information that flashes at the end of the spot.

Read complete article here:

Would requiring prices in pharmaceutical ads make drugs cheaper?.

Post a Comment

WP-SpamFree by Pole Position Marketing