Your McDonald’s Experience Is About to Change | The Motley Fool

What else is McDonald’s doing?
The company has also made some changes to its menu. This includes cooked-to-order Quarter Pounder hamburgers made with fresh beef. It has also revamped its menu, which CFO Kevin Ozan credited for part of the chain’s 2.9% increase in U.S. comparable-store sales in the quarter.

“Sales were fueled by higher average check, driven by two primary factors: menu price increases as part of a broader strategic pricing reset of the menu board, and favorable shifts in product mix, consisting of trade-up to new premium products and a higher number of items per order for $1, $2, $3 Dollar Menu transactions,” Ozan said.

These increases have come despite a drop in the chain’s U.S. guest count. Ozan noted that the overall industry is facing challenges and that McDonald’s knew it would lose some customers when it dropped some of its lower-priced value offerings. The chain also saw a decline in breakfast traffic, which the CFO attributed to increasing competition in the space.

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Your McDonald’s Experience Is About to Change.