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A last-minute ruling means TV ads won’t list drug prices as planned | Marketplace

If you watch television these days, you’ve seen drug advertisements. They tend to feature happy people doing happy, normal things, thanks to a new drug (often, while a litany of side-effects plays in the background). At midnight last night, those commercials were supposed to change.

A new rule was scheduled to kick in that would require drug companies to disclose the price of prescription drugs in most television ads.

Hours before the rule was to be implemented, however, a federal judge in the United States District Court in Washington, D.C., blocked it, saying that the Department of Health and Human Services did not have the authority to force drug companies to disclose prices.

Health care costs in the U.S. are the highest in the industrialized world, and prescription drugs are a major contributor to these costs.

“People in the United States of America pay two to three times what other countries pay for their prescription drugs,” said David Mitchell, founder and president of Patients for Affordable Drugs, an advocacy group seeking to lower drug prices in the U.S.

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A last-minute ruling means TV ads won’t list drug prices as planned – Marketplace.

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