OnDemand WTP Pricing Research

AT&T’s WarnerMedia streaming service to cost “between $16 and $17 a month” | The Verge

AT&T’s WarnerMedia will launch its streaming video service in beta later this year, bundling HBO, Cinemax, and a library of Warner Bros. movies and TV. The package will cost “between $16 and $17 a month,” a strange pricing strategy, according to a report by the Wall Street Journal.

Currently, HBO Go costs $14.99 a month — so AT&T’s service is basically that, with the addition of Cinemax and likely a bunch of DC Movies for up to a couple more bucks a month. WSJ reported that the service is expected to be fully up and running next March. Eventually, the service will introduce its own original programming as well, though it’s unclear how grand those ambitions are.

WarnerMedia is also considering a less expensive ad-supported version of the service sometime in 2020. Previously, Jeff Stankey, the CEO of WarnerMedia, announced that AT&T’s streaming video service would have three different (and confusing) price tiers. So with this report, we’re down to possibly two tiers. Or maybe it will just be one.

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AT&T’s WarnerMedia streaming service to cost “between $16 and $17 a month” – The Verge.

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