OnDemand WTP Pricing Research

Auction-based ride-hailing, powered by HERE | Global Fleet

Anterin is an Indonesian ride-hailing company that offers delivery services by motorcycle, motorcycle and car-hailing and courier services for larger items, using vans and trucks. The company is founded in 2016 to challenge the country’s major players, the Singapore-based Grab and local hero Go-Jek. According to Crunchbase, the Anterin applications are downloaded over 20,000 times a month, of which roughly two third goes to the driver application and one third to the user app.

The company is privately owned and no information is known about its owners or funding partners.

A new concept
What we do know about Anterin is its very different pricing model. Grab and Go-Jek use a surge pricing or dynamic pricing model, where the cost of the ride increases when demand is high. Anterin however, uses an auction based pricing model: the driver sets the pricing and the users selects amongst different drivers, according to their preference.

With the auction system comes an unique feature: the possibility for the users to enter various criteria in their search for the best ride: pricing, vehicle type, vehicle brand, rating and even the driver’s gender. Thanks to the selection criteria, a service differentiation is created within the same product.

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Auction-based ride-hailing, powered by HERE | Global Fleet.

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