OnDemand WTP Pricing Research

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

The Walt Disney Co. (NYSE:DIS) released its third-quarter earnings report on Aug. 6 to generally negative reviews. Expectations had been high, with many analysts predicting a blowout quarter driven by record box office receipts. Alas, Disney disappointed on both the top and bottom lines. Unsurprisingly, the market took the news poorly, driving shares down nearly 5% by the close on Aug. 7.

However, there were plenty of reasons for investors to take heart. The most eye-catching was Disney’s announcement that the Disney+ streaming service would be available as a bundle with ad-supported streaming service Hulu and online sports platform ESPN+.

The inclusion of ESPN+ is particularly intriguing. It is a clear signal that Disney is not merely making a play for Netflix (NASDAQ:NFLX)’s streaming crown, but also positioning itself to have a leading role in the future of sports entertainment.

Read complete article here:

Disney Aims to Own Sports Entertainment in the Age of Streaming.

Post a Comment

WP-SpamFree by Pole Position Marketing