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Don’t make these 5 costly mistakes when shopping on Amazon | CNBC

With no shortage of convenience and all the products you could possibly need, it’s no wonder shoppers love Amazon. In fact, the e-commerce giant constitutes over 50% of all online sales in the U.S.

But size is a double-edged sword. With so many deals to sift through, it’s hard to tell if what you’re purchasing is really the best deal.

Here are five common mistakes you may be making when you shop on Amazon:

1. You ignore price-color bias
Amazon has a dynamic pricing system when it comes to products that come in different colors. Supply and demand conditions may fluctuate if some colors are more desirable than others (with the less popular ones priced lower).

So if it makes no difference to you whether your tape dispenser is “aqua turquoise blue” or “lime green,” you can save a few bucks by choosing the cheapest one.

2. You overlook the offers page
Most shoppers tend to ignore Amazon’s offers pages, which can be accessed by clicking the link below the product description on the right-hand side of a product page. (It will usually say something like “New (2) from $8.99,” depending on how many offers there are and what prices are available.)

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Don’t make these 5 costly mistakes when shopping on Amazon.

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