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Drake’s Dynamic Pricing Is A Downer | FYIMusicNews

The last thing Ticketmaster Canada needs right now is another black eye.

Hit with $4.5M in fines and levies by Canada’s Competition Bureau last month for allegedly misleading pricing claims in online ticket sales, the company has agreed to a compliance program to ensure their advertising conforms with the law, and will implement new procedures to prevent advertising issues in the future.

The Bureau’s investigation concluded that Ticketmaster’s advertised prices were not attainable because they added mandatory fees during the later stages of the purchasing process. In the Bureau’s view, the price representations were misleading even though the amount of the charges was disclosed before consumers completed their transaction. The Bureau concluded that the additional fees often added more than 20% and, in some cases, over 65% to the advertised prices.

According to the government agency, this is the fifth time since 2015 that the Bureau has successfully taken action to resolve concerns regarding the advertising of unattainable prices online. The Bureau’s work related to similar practices has led to a total of $9.95 million in penalties paid to date by Ticketmaster and major car rental companies: Avis/Budget, Hertz, Enterprise and Discount.

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Drake’s Dynamic Pricing Is A Downer | FYIMusicNews.

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