OnDemand WTP Pricing Research

Expo 2020 Dubai exploring season pass, VIP tickets | Gulf News

Expo 2020 believes that for international visitors, 20 per cent will purchase a three day ticket, while the remaining 80 per cent will come on a one day ticket.

According to Khosla, the event’s organisers are hoping that residents of the UAE are tempted to buy season passes, to take advantage of all the activities and events on offer over the course of the six month expo.

He declined to share the price of a season pass, or whether it would be above or below Dh1,000. Khosla said that the price would be announced in October 2019.

“We’re currently finalising, fine-tuning [the price of the season pass]. It’ll be extremely attractive, and [offer] good value.”

The organisers of Expo 2020 have done extensive research in to the event’s pricing strategy, including a process of benchmarking themselves against previous expos, in addition to local and international attractions, and interviewing residents and visitors on pricing preferences.

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Expo 2020 Dubai exploring season pass, VIP tickets.

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