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Gartner predict real-time pricing in store for top retailers | Tamebay

In what will hardly be a surprise for online merchants, Gartner predicts that by 2025, the top 10 global retailers by revenue will leverage contextualised real-time pricing through mobile applications to manage and adjust in-store prices for customers. Real-time pricing is already a key tool for marketplace sellers through repricing software and, with many omnichannel retailers such as Argos already offering the same price online as in store, if they are ever to adjust their marketplace pricing they’ll also want offline real-time pricing adjusted at the same time.

“Digital sales continue to grow, but it’s no longer a competition between online and offline. Today, many retailers find that half of their online sales are supported by their stores. As customers share more data and information from various sources, they expect more personalised and meaningful offers from retailers. Retailers should assess personal data and product preferences, and translate those inputs into immediate and contextualised offers.

Many consumers who have downloaded a retailer’s app use it for online purchases; others use it to obtain a coupon or discount offer that they can use in a physical store.”

– Robert Hetu, vice president research analyst, Gartner

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Gartner predict real-time pricing in store for top retailers – Tamebay.

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