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Gender-Based Pricing? British Lawmaker Wants to Outlaw ‘Pink Tax’ | CNS News

London (CNSNews.com) – Razors. Deodorant. Car insurance. These are just some of the products which are often cited as costing more for women than men, and British lawmakers are now considering legislation that would do away with this so-called “pink tax.”

A bill introduced in the House of Commons last month would extend consumer protection to prevent companies from charging more for “products and services that are substantially similar” but which are marketed differently for men and women.

“Products marketed at women are on average considerably more expensive than those marketed at men,” the bill’s author, Liberal Democrat lawmaker Christine Jardine, said in a statement.

“Often the only difference is the color [of the product concerned], yet this unfair price gap will have a significant financial impact on a woman over the course of her life,” she said.

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Gender-Based Pricing? British Lawmaker Wants to Outlaw ‘Pink Tax’.