OnDemand WTP Pricing Research

How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing | OpenView

Recently, a ChartMogul customer told me, “You know, growing revenue is important to us, but we’re driven by a mission to help as many people as possible. So we have to find that fine balance that allows us to achieve both.”

Admittedly, it’s not unexpected to hear that from a team that’s building a meditation app. However, this also made me think that B2B SaaS isn’t that different. In the typical case, a customer becomes profitable long after they subscribe to a product. Because of that, SaaS companies have to put their customers’ success before their own. That’s the only way to succeed in the first place.

Pricing plays a vital role in that — not just as a way to achieve our own success, but even more importantly, as a way to align our motivation to that of our customers.

Moreover, having the correct pricing is not just about (not) leaving money on the table. Maximizing the value you get out of your customers gives you the resources you need to continue working on the product so that it’s even more useful to your audience.

It also allows you to find the customers who are best positioned to benefit from your product and saves you from trying to target everyone who lands on your site.

These are some of the lessons, we’ve learned at ChartMogul, experimenting with different pricing plans over the last 4-5 years. In this article, I want to share with you our most important learnings.

Read complete article here:

How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing | OpenView.

Post a Comment

WP-SpamFree by Pole Position Marketing