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How to Set the Right Price for Your Product or Service | DIYMarketers

“How much should I charge?” is a question I get asked often.

“How much will it take for you to smile when you see that client’s name come up on your caller ID?” is my answer.

Finding just the right selling price with a good profit margin is an often ignored element of a small business marketing strategy.

The price of your product is the dollar amount your customer is willing to trade for the perceived value they get in exchange.  And it’s also the amount that it takes for you to do your work, deliver a product or service with a joyful heart and a smile on your face.

The price of your product is the dollar amount your customer is willing to trade for the perceived value they get in exchange.

When you think about it, the price you set for your product or service says more about you than it does about your customer or the quality of the product or service you sell.

Setting the price of your product or service requires more than pulling a number out of thin air.  Setting a price for your product or service requires just a bit more effort than laying out your costs and adding some profit percent too.

Once you understand where your price comes from, setting a profitable price will magically become much, much easier.

The following process for setting the right price for your product or service is a little different than you might find elsewhere – but it’s the process I’ve used to help me stick to my price and make much more money for doing a lot less work.

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How to Set the Right Price for Your Product or Service | DIYMarketers.

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