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Improved NCL groups program gives agents pricing flexibility | Travel Weekly

HOLLYWOOD, Fla. — Norwegian Cruise Line is relaunching its affinity group sales program, offering travel advisors discounts of up to 15% on prevailing rates depending on how far in advance the booking is made.

Camille Olivere, the cruise line’s senior vice president of sales, announced the new program, effective on bookings beginning Aug. 21, at this weekend’s Global Travel Marketplace (GTM), Travel Weekly’s annual, appointment-only event connecting top travel advisors in North America with suppliers from around the world.

Under the new program, if the non-group rate falls below the group rate prior to final payment, the group price can be adjusted to the prevailing non-group price.

Olivere said that whereas previously travel advisors “would lock in the group at the prevailing rate [in the hope] that rates would go up over time and they’d have an advantage,” the new program “actually gives them a competitive advantage out of the gate.”

Responding to agent demand, the new program offers greater flexibility with amenities as well as more amenity options.

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Improved NCL groups program gives agents pricing flexibility: Travel Weekly.

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