OnDemand WTP Pricing Research

Money doesn’t talk anymore. People do. That’s why you need to rethink your marketing strategy. | Hackernoon

Take it from the Italians
Me, you, and everyone else in the room have at least once in our lives paid 5, 6, or even a damn 7$ for a cup of coffee.

How did that make you feel?

While I can’t speak on your behalf, I can tell you how I paid 7.59$ for an almond milk vente cappuccino. I dared not even think that the coffee wasn’t good. (Disclaimer: the coffee was horrible).

And I never spoke of it again.

But there is one Italian story I will always be glad to share.

In Italy, there’s an unspoken rule for ordering coffee at a base price. Wherever it is that you’re wondering out and about in Italy, just say al banco at the bar. Literally translating to at the bar, the phrase will set you off to any coffee of choice for not 5, not 6, not 7, but for 1$. If you’ve never been there, what are you waiting for?

Purchasing a cup of coffee for 1$ is value. You can bet that I wouldn’t leave the café unsatisfied after consuming a 1$ caffeine-infused beverage once we compare it to a 7.59$ Starbucks’ almond milk vente cappuccino. That’s where the word of mouth starts going.

Read complete article here: 

Money doesn’t talk anymore. People do. That’s why you need to rethink your marketing strategy..

Post a Comment

WP-SpamFree by Pole Position Marketing