OnDemand WTP Pricing Research

New research reveals potential cloud pricing headaches for European customers | Cloud Tech News

The report, which aims to give enterprises insight into the cloud pricing landscape, argues the market in Europe is maturing, but issues are not likely to appear immediately. “With demand likely to increase, we don’t think the European cloud market is facing serious price pressure in the short term, as long as it is suitably showing its regional credentials and the value that locality affords,” the report notes, adding: “European providers also need to look beyond virtual machines and support if they want to take on the global players.”

“When evaluating cloud providers, enterprises should consider how they will take advantage of variances in prices in the short and long term to cut costs,” said Owen Rogers, research director of 451’s digital economics unit and author of the report. “We found one provider charged more than twice the average US price for hosting in Latin America, whilst another offered an 11% discount for hosting in Europe compared to the US.

“The global market for cloud is complex and cloud buyers need to understand typical pricing to properly evaluate their options and negotiate with suppliers,” he added.

This is a message which is often ignored somewhat when the likes of Amazon Web Services (AWS), Microsoft, and Google announce their latest price cuts – and complexity is often a stick with which the big vendors beat each other with. A report from Tariff Consultancy in January found cloud pricing was “starting to stabilise” after continued cuts.

Read complete article here:

New research reveals potential cloud pricing headaches for European customers – Cloud Tech News.

Post a Comment

WP-SpamFree by Pole Position Marketing