OnDemand WTP Pricing Research

Nisa offers the best opportunity for retailer pricing freedom | betterRetailing

Analysis of the top selling soft drinks, confectionery and snack lines shows that only 16.4% of price-marked packs (PMPs) lacked a non-PMP variety, compared with 32.9% at Bestway and 35.6% at Booker.

Responding to the research, Nisa told betterRetailing: “Our offer gives retailers the freedom to choose the lines they want, but also to set their own prices. This enables our partners to operate as entrepreneurs, in a way that best suits their business.”

betterRetailing previously reported that shop owners were removing PMP varieties to protect margins.

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Nisa offers the best opportunity for retailer pricing freedom – betterRetailing.

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